Abercrombie & Fitch made a rich contribution to JDRF this holiday with a $300,000 dollar donation. The hip clothing retailer did this by raising $1 from any customer who wanted their picture taken with one of their " devastatingly hot brand reps." A&F matched the $150,000 raised by this creative campaign.
Here's the full story from Yahoo! Finance:
ALBANY, Ohio, Jan. 13 /PRNewswire-FirstCall/ -- The Abercrombie & Fitch (NYSE: ANF - News) tradition of welcoming friends to its stores with devastatingly hot brand reps continues to successfully raise funds and awareness for worthy charities. Each holiday shopping season, customers are invited to have their pictures taken with holiday greeters for a one-dollar contribution. Abercrombie & Fitch matches dollar for dollar contributions made for every photo taken.
This holiday season, the generosity of Abercrombie & Fitch customers has never been greater. Continuing its long-standing partnership, every dollar collected has been donated to the Juvenile Diabetes Research Foundation. Funds raised by the 2004 Naughty but Nice greeter program were nearly $150,000. The total contribution, which includes Abercrombie & Fitch's match of $150,000, was $300,000.
Abercrombie & Fitch is dedicated to making a difference in the lives of young people.
JDRF was founded in 1970 by the parents of children with juvenile diabetes. Since inception, JDRF has provided more than $800 million to diabetes research worldwide. JDRF's mission is constant: to find a cure for diabetes and its complications through the support of research.